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Is Jennifer Lopez's "This Is Me... Now" Tour in Trouble Due to Low Ticket Sales?

Due to lower-than-expected ticket sales, Jennifer Lopez has chosen to postpone her planned "This Is Me... Now Tour" on a few dates. On Thursday, March 14, reports surfaced that the artist has canceled seven of the seven gigs that were originally set to take place in different cities—Cleveland, Nashville, Raleigh, Atlanta, Tampa, New Orleans, and Houston—between August 20 and August 31. The organizers of these performances notified ticket holders that they had to cancel the event and that they would automatically receive refunds; they didn't need to do anything more.

There are still thirty gigs scheduled for the tour in spite of these cancellations. It's thought that, nevertheless, ticket sales for these final gigs haven't been as strong as anticipated. The choice to postpone some dates seems to be related to sales performance,


Jennifer Lopez

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