In part to a conflict involving TikTok and Universal music Group, tracks from Drake, Kendrick Lamar, Nicki Minaj, and other artists may be yanked away from the social media platform.
The music giant failed to secure a new agreement between the two companies across artificial intelligence and artist compensation, so music licensing for the app was suspended.
The partnership expires at midnight on Wednesday, January 31st, and terms of a new contract are still to be finalized. UMG has stated that they will stop distributing content to TikTok after this time.
One of the biggest musical labels in the world, Universal Music Group provides host to many renowned labels, including Def Jam, Republic, and Interscope.
The entertainment world holds its breath as January 31's midnight deadline looms. The failure to agree to another deal signals a turning point in the relationship between big record labels and social media platforms, beyond just a corporate standoff. Many artists' careers have been greatly influenced by Universal Music Group, an enormous part of the business with labels including Interscope, Republic, and Def Jam. The idea that an individual can erase their library from TikTok shows how hard it is to get a license in today's digital age.